Marketing and revenue systems for service businesses

You’re already paying for the leads. Let’s stop losing them.

Shadow Marketing Media helps businesses capture, follow up with, convert, and retain more opportunities through connected marketing, AI tools, and a clear revenue process.

Answer every opportunityFollow up with consistencyBook more qualified callsSee what becomes revenue
Your revenue system, connected
SMMRevenue systemDemand connected to action
Respond
Qualify
Follow up
Reactivate
Retain
Measure
Every handoff gets an owner

Built for service businesses ready to get more from the opportunities they already have.

RoofingContractorsLaw FirmsDentistsChiropractorsMed SpasClinicsInsuranceHVACPlumbingRestorationNonprofits
Business leaders reviewing a lead response and sales plan
More traffic won’t fix a broken revenue system.
How Shadow works

We start with the part that is costing you money.

01

Find the leak

Review calls, forms, response times, follow-up, estimates, reviews, and pipeline ownership.

02

Build the process

Connect the right people, messages, automations, and tools around the way your business sells.

03

Measure the movement

Track response, appointments, open opportunities, closed work, retention, and referrals.

Meet Shadow Marketing Media

Make every lead easier to answer, track, follow up with, and close.

A smarter first move

See what is working before you spend more.

The Shadow Revenue Leak Audit estimates where opportunity may be at risk from missed calls, weak follow-up, and unattended estimates. It gives you a clearer starting point before we recommend anything.

Get My Free Revenue Leak Audit
Clear investment

Know the range before the call.

Ongoing engagements start at $5,000 per month. Most growth systems range from $7,500 to $15,000 per month based on lead volume, locations, integrations, and the size of the revenue problem. See exactly how we scope the work and decide whether Shadow is the right fit.

View Pricing & Fit
Joshua Carney at the Shadow Marketing Media strategy desk
Joshua Carney in the Shadow Marketing Media studio
Joshua Carney speaking from the Shadow Marketing Media podcast desk
Founder ledStrategy with ownership
Why partner with Shadow
“You deserve to know what your marketing is doing, who owns the next move, and how your business is growing.”

I built Shadow to stay close to the real business problem. We look at the calls, conversations, follow-up, open opportunities, customer experience, and reporting before we recommend more traffic. If we partner, the work has to make sense to your team and connect to a result you can measure.

Joshua Carney

Founder and CEO, Shadow Marketing Media

Meet Joshua and Shadow
Straight answers

Questions business owners ask us

Clear questions deserve clear answers. If your situation is different, the revenue audit gives us the right place to start.

What does Shadow Marketing Media actually do?

We connect digital marketing to the systems that handle a lead after it arrives. That can include website design, SEO, paid media, social content, AI call answering, missed-call recovery, CRM automation, estimate follow-up, review generation, retention campaigns, and reporting.

Do we need more leads before working with you?

Not always. Many service businesses already generate enough attention. Their larger problem is slow response, inconsistent follow-up, poor pipeline visibility, or no plan for old leads and open estimates. We audit the full path before recommending more ad spend.

Which types of businesses are the best fit?

We are strongest with service businesses where one lost lead, missed call, or forgotten estimate has a meaningful dollar value. Roofers, contractors, home-service companies, clinics, med spas, insurance professionals, nonprofits, and expert-led companies are common fits.

Can Shadow work with the tools we already use?

Yes, when those tools can support the process. We review your current website, CRM, phone system, scheduling, review platform, advertising, and reporting before deciding what should stay, connect, improve, or be replaced.

Bring us the bottleneck

Find the leak. Fix the system. Grow with control.

Start the Free Audit
CallFree Revenue Audit